Branding and Visual Identity

Last updated: January 5, 2023

Quick Links

Brand Story

The Original Logo, 1992-2017

In 1992, the Ontario colleges opened their own application service in Guelph, called OCAS. Shortly after OCAS’ arrival, Guelph postal services began confusing OCAS with the OUAC and both operations began receiving large quantities of one another’s mail, which is why our Executive Director determined that a distinctive logo be placed on all OUAC printed materials to reduce post office confusion.

OUAC Logo 1992-2017


In addition to differentiating the OUAC from OCAS, the OUAC logo also represents:

  • the processing and movement of information in an interactive manner;
  • free and open space;
  • a path (e.g., to higher education);
  • a synthesis of ideas and information;
  • open exchange of ideas and information;
  • having a capacity for adaptive change;
  • service;
  • flowing knowledge;
  • open communication channels;
  • receiving and sending;
  • individual movement;
  • teamwork; and
  • the circle represents the collective Ontario university system.

OUAC Rebrand 2017

In 2016-2017 the OUAC underwent a rebrand. The new logo represents the same meaning as the previous logo, with a more contemporary look. Each division was given a new colour and icon.

Recruitment Brand Alignment 2019

In 2018-2019 the OUAC introduced new names and logos for its recruitment activities to provide cohesive branding and clear association with Ontario’s universities. The new branding also closely aligns with the COU’s 2018 rebrand.

Top of Page