OUAC Brand Guidelines
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Referencing the OUAC
General Guidelines
- We refer to our organization by the acronym “OUAC”, or as “we”.
- We refer to our departments by their acronym or short form (e.g., OMSAS, 105).
Exception: Spell out the first instance on official web pages only. (E.g., About the OUAC, Employment, About OMSAS, etc.)
Colours
General OUAC Colours
| Primary Brand Colours | OUAC Blue Hex: #4A7E8C RGB: 76, 126, 140 CMYK: 74, 39, 37, 6 PMS: 3155U or 7475C |
OUAC Grey Hex: #474747 RGB: 71, 71, 71 |
| Department Brand Colours | Undergrad (101) Hex: #294E6A RGB: 41, 78, 106 |
Undergrad (105) Hex: #C73649 RGB: 199, 54, 73 |
| Law (OLSAS) Hex: #574A8F RGB: 87, 74, 143 |
Rehabilitation Sciences (ORPAS) Hex: #C54E1B RGB: 197, 78, 27 |
|
| Teaching (TEAS) Hex: #3D73D4 RGB: 61, 115, 212 |
Medicine (OMSAS) Hex: #408210 RGB: 64, 130, 16 |
Guidance Website Colours
| Primary Brand Colours | Student Blue Hex: #01325B RGB: 1, 50, 91 |
Counsellor Red Hex: #D62100 RGB: 214, 33, 0 |
| Secondary Brand Colours | Guidance Beige Hex: #747566 RGB: 116, 117, 102 |
Black Hex: #000000 RGB: 0, 0, 0 |
GO2 Website Colours
| Primary Brand Colours | Undergrad (105) Hex: #C73649 RGB: 199, 54, 73 |
|
| Secondary Brand Colours | OUAC Grey Hex: #474747 RGB: 71, 71, 71 |
OUAC Blue Hex: #4A7E8C RGB: 76, 126, 140 |
Fonts
The OUAC brand font is Roboto, a web font from Google. This font allows our brand to match in print and on screen.
If this font is not available in the program you are using, use Arial.
Icons
Each OUAC department has an icon associated with it to increase recognition.
Undergrad (101) |
Undergrad (105) |
Law (OLSAS) |
Rehabilitation Sciences (ORPAS) |
Teaching (TEAS) |
Medicine (OMSAS) |
To obtain a full suite of icons, email us.
Logos
General Rules of Use
Follow these guidelines when displaying the OUAC logo.
- Usage
- Spacing
- Sizing
- Incorrect Uses
- Colours: The logo wordmark uses the OUAC Blue and Grey colours.
Usage
| Logo Type | Usage | Sample |
|---|---|---|
| Stacked Logo (Vertical) | The stacked logo is the one you should use (where possible). |  |
| Wide Logo (Horizontal) | Wide logos are used on websites and in horizontal designs. |  |
| Single Colour Logo | If a restriction does not allow use of the full colour logo, use the black or white (reverse) logos. The logo colour you select depends on the background colour it is being displayed on. We recommend choosing the one that creates the greatest contrast from the background colour. |   |
| Bilingual Logo | In a bilingual piece, or where space is limited, use bilingual logo. |  |
Spacing
The ideal space around the logo is equal to the “swoosh” in the wordmark. Any space smaller than half of the “swoosh” should not be used.
Sizing
The minimum logo print size is 2 inches in width. The minimum logo digital size is 200 pixels in width. If an application exists where the logo must be under 2 inches, the bilingual logo without the full name can be used. The minimum bilingual logo print size is 1.5 inch in width. The minimum bilingual logo digital size is 100 pixels in width.
Incorrect Uses
The logo may not be stretched, sized or changed in any way. It must always be portrayed as is.
Logo Downloads
Note: Any user has an obligation to ensure that OUAC’s logos are used in accordance with the conditions set out on this page. OUAC Communications and Events must approve all use of the logo. For assistance or to gain approval, email us.
| Format | Notes |
|---|---|
| OUAC Logo – JPG [.zip] OUAC Logo – PNG [.zip] OUAC Logo – EPS [.zip] |
In the .zip file for each logo format, you will find the stacked and horizontal English and French logos in full colour, black and white (reverse). |
| Guidance Logo – PNG [.zip] | In the .zip file, you will find the English and French logos in full colour. For more formats, email us. |
| GO2 Logo – PNG [.png] | For more formats, email us. |
![GO2 Logo – PNG [.png]](/docs/about/go2_logo.png){kind=link}