OUAC Brand Guidelines

Last updated: January 5, 2023

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Referencing the OUAC

General Guidelines

  • We refer to our organization by the acronym “OUAC”, or as “we”.
  • We refer to our departments by their acronym or short form (e.g., OMSAS, 105).

Exception: Spell out the first instance on official web pages only. (E.g., About the OUAC, Employment, About OMSAS, etc.)

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General OUAC Colours

Primary Brand Colours OUAC Blue
Hex: #4A7E8C
RGB: 76, 126, 140
CMYK: 74, 39, 37, 6
PMS: 3155U or 7475C
Hex: #474747
RGB: 71, 71, 71
Department Brand Colours Undergrad (101)
Hex: #294E6A
RGB: 41, 78, 106
Undergrad (105)
Hex: #C73649
RGB: 199, 54, 73
Hex: #574A8F
RGB: 87, 74, 143
Rehabilitation Sciences (ORPAS)
Hex: #C54E1B
RGB: 197, 78, 27
Teaching (TEAS)
Hex: #3D73D4
RGB: 61, 115, 212
Medicine (OMSAS)
Hex: #408210
RGB: 64, 130, 16

Guidance Website Colours

Primary Brand Colours Student Blue
Hex: #01325B
RGB: 1, 50, 91
Counsellor Red
Hex: #D62100
RGB: 214, 33, 0
Secondary Brand Colours Guidance Beige
Hex: #747566
RGB: 116, 117, 102
Hex: #000000
RGB: 0, 0, 0

GO2 Website Colours

Primary Brand Colours Undergrad (105)
Hex: #C73649
RGB: 199, 54, 73
Secondary Brand Colours OUAC Grey
Hex: #474747
RGB: 71, 71, 71
Hex: #4A7E8C
RGB: 76, 126, 140

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The OUAC brand font is Roboto, a web font from Google. This font allows our brand to match in print and on screen.

If this font is not available in the program you are using, use Arial.

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Each OUAC department has an icon associated with it to increase recognition.

Undergrad (101)
Undergrad (105)
Rehabilitation Sciences (ORPAS)
Teaching (TEAS)
Medicine (OMSAS)

To obtain a full suite of icons, email us.

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General Rules of Use

Follow these guidelines when displaying the OUAC logo.


View French logos.

Logo Type Usage Sample
Stacked Logo (Vertical) The stacked logo is the one you should use (where possible). OUAC Stacked Vertical full colour logos in English
Wide Logo (Horizontal) Wide logos are used on websites and in horizontal designs. Horizontal OUAC full colour logo in English
Single Colour Logo If a restriction does not allow use of the full colour logo, use the black or white (reverse) logos. The logo colour you select depends on the background colour it is being displayed on. We recommend choosing the one that creates the greatest contrast from the background colour. Stacked Vertical Black OUAC logo in English
Stacked Vertical Reverse OUAC logo in English
Bilingual Logo In a bilingual piece, or where space is limited, use bilingual logo. Bilingual OUAC logo


The ideal space around the logo is equal to the “swoosh” in the wordmark. Any space smaller than half of the “swoosh” should not be used.

Spacing around the OUAC logo should equal the size of the "swoosh"


The minimum logo print size is 2 inches in width. The minimum logo digital size is 200 pixels in width. If an application exists where the logo must be under 2 inches, the bilingual logo without the full name can be used. The minimum bilingual logo print size is 1.5 inch in width. The minimum bilingual logo digital size is 100 pixels in width.

Incorrect Uses

The logo may not be stretched, sized or changed in any way. It must always be portrayed as is.

Examples of incorrect uses of the OUAC logo

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Logo Downloads

Note: Any user has an obligation to ensure that OUAC’s logos are used in accordance with the conditions set out on this page. OUAC Communications and Events must approve all use of the logo. For assistance or to gain approval, email us.

Format Notes
OUAC Logo – JPG [.zip]
OUAC Logo – PNG [.zip]
OUAC Logo – EPS [.zip]
In the .zip file for each logo format, you will find the stacked and horizontal English and French logos in full colour, black and white (reverse).
Guidance Logo – PNG [.zip] In the .zip file, you will find the English and French logos in full colour. For more formats, email us.
GO2 Logo – PNG [.png] For more formats, email us.

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