OUF, Information Sessions and Regional Fairs Brand Guidelines
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Referencing the Events
General Guidelines
- Use the short form for marketing, promotional and website publications, unless otherwise noted.
- Use acronyms for official documents, names and position titles in both English and French (e.g., “the OURF Chair” and not “the Regional Fairs Chair”).
| Event | Acronym | Short Form | Singular | Guidelines |
|---|---|---|---|---|
| Ontario Universities’ Fair | OUF | OUF | OUF | Spell out the first instance on official web pages only. Use acronym for subsequent references. |
| Ontario Universities’ Information Sessions | OUIS | Information Sessions | Information Sessions event | Spell out the first instance. Use acronym for official documents and titles only, otherwise use short form. Preference is to include “virtual” with the name (e.g., virtual Information Sessions). |
| Ontario Universities’ Regional Fairs | OURF | Regional Fairs | Regional Fair | Spell out the first instance. Use acronym for official documents and titles only, otherwise use short form. |
Colours
| Primary Brand Colours | OUF Red Hex: #E1251B RGB: 225, 37, 27 CMYK: 6, 98, 100, 1 |
Information Sessions Purple Hex: #592C82 RGB: 89, 44, 130 CMYK: 81, 100, 12, 2 |
Regional Fairs Blue Hex: #0075C9 RGB: 0, 117, 201 CMYK: 100, 46, 2, 0 |
| Secondary Brand Colours | Regional Fairs Accent Blue Hex: #193769 RGB: 19, 37, 69 CMYK: 100, 87, 32, 19 |
Dark Grey Hex: #333333 RGB: 33, 33, 33 CMYK: 69, 63, 62, 58 |
Fonts
The primary typeface for OUF is Gravity, a font by Vincenzo Vuono. This font allows our brand to match in print and on screen.
If this font is not available in the program you are using, use Arial.
Icons
Graphic design may also include 1 of 5 icons created by the Council of Ontario Universities.
- Each icon circle has 21 dots.
- The icons may be used on all corporate communications.
- Colours: Pantone 444 for the 21 dots and the inside graphic.
- Sizing: The minimum icon print size is .3 inch
To obtain a full suite of icons, email us.
Logos
General Rules of Use
The Ontario universities’ recruitment logos all follow the brand guidelines from the Council of Ontario Universities. Here are some guidelines for the more common uses. For a complete list of rules and restrictions when using an Ontario universities’ logo, email us.
Follow these guidelines when displaying the OUF and Regional Fairs logos.
Usage
| Logo Type | Usage | Sample |
|---|---|---|
| Stacked Logo (Vertical) | The stacked logo is the one you should use (where possible). |  
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| Wide Logo (Horizontal) | Wide logos are used on websites and in horizontal designs. |  
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| Colour Logo – Half Reversed | If the logo will be on a grey background, use the logo with the Ontario Universities’ in white (“half reverse”). |  
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| Single Colour Logo | If a restriction does not allow use of the full colour logo, use the black or white (reverse) logos. The logo colour you select depends on the background colour it is being displayed on. We recommend choosing the one that creates the greatest contrast from the background colour. |    
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Symbol (Dots)
The 21 dots represent the member universities coming together. The position and colours of the dots must not be altered.
Spacing
The ideal space around the logo is equal to the “O” in Ontario.
Sizing
The minimum logo print size is 2 inches in width. The minimum logo digital size is 200 pixels in width.
Incorrect Uses
The logo may not be stretched, sized or changed in any way. It must always be portrayed as is.
Logo Downloads
Note: Any user has an obligation to ensure that Ontario universities’ recruitment logos are used in accordance with the conditions set out on this page. OUAC Communications and Events must approve all use of the logo. For assistance or to gain approval, email us.
| Format | Notes |
|---|---|
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OUF Logo – EPS [.zip] OUF Logo – JPG [.zip] OUF Logo – PNG [.zip] |
In the .zip file for each logo format, you will find the stacked and horizontal English and French logos in full colour.
Email us for additional formats. |
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Information Sessions Logo – EPS [.zip] Information Sessions Logo – JPG [.zip] Information Sessions Logo – PNG [.zip] |
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Regional Fairs Logo – EPS [.zip] Regional Fairs Logo – JPG [.zip] Regional Fairs Logo – PNG [.zip] |