OUF, Information Sessions and Regional Fairs Brand Guidelines

Last updated: March 9, 2023

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Referencing the Events

General Guidelines

  • Use the short form for marketing, promotional and website publications, unless otherwise noted.
  • Use acronyms for official documents, names and position titles in both English and French (e.g., “the OURF Chair” and not “the Regional Fairs Chair”).
Event Acronym Short Form Singular Guidelines
Ontario Universities’ Fair OUF OUF OUF Spell out the first instance on official web pages only. Use acronym for subsequent references.
Ontario Universities’ Information Sessions OUIS Information Sessions Information Sessions event Spell out the first instance. Use acronym for official documents and titles only, otherwise use short form. Preference is to include “virtual” with the name (e.g., virtual Information Sessions).
Ontario Universities’ Regional Fairs OURF Regional Fairs

Regional Fair Spell out the first instance. Use acronym for official documents and titles only, otherwise use short form.

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Primary Brand Colours OUF Red
Hex: #E1251B
RGB: 225, 37, 27
CMYK: 6, 98, 100, 1
Information Sessions Purple
Hex: #592C82
RGB: 89, 44, 130
CMYK: 81, 100, 12, 2
Regional Fairs Blue
Hex: #0075C9
RGB: 0, 117, 201
CMYK: 100, 46, 2, 0
Secondary Brand Colours Regional Fairs Accent Blue
Hex: #193769
RGB: 19, 37, 69
CMYK: 100, 87, 32, 19
Dark Grey
Hex: #333333
RGB: 33, 33, 33
CMYK: 69, 63, 62, 58

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The primary typeface for OUF is Gravity, a font by Vincenzo Vuono. This font allows our brand to match in print and on screen.

If this font is not available in the program you are using, use Arial.

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Graphic design may also include 1 of 5 icons created by the Council of Ontario Universities.

  • Each icon circle has 21 dots.
  • The icons may be used on all corporate communications.
  • Colours: Pantone 444 for the 21 dots and the inside graphic.
  • Sizing: The minimum icon print size is .3 inch

Recruitment icons for community, deliver, education, parents and students

To obtain a full suite of icons, email us.

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General Rules of Use

The Ontario universities’ recruitment logos all follow the brand guidelines from the Council of Ontario Universities. Here are some guidelines for the more common uses. For a complete list of rules and restrictions when using an Ontario universities’ logo, email us.

Follow these guidelines when displaying the OUF and Regional Fairs logos.


View French logos.

Logo Type Usage Sample
Stacked Logo (Vertical) The stacked logo is the one you should use (where possible). OUF Stacked Vertical full colour logo in English
OURF Stacked Vertical full colour logo in English
Wide Logo (Horizontal) Wide logos are used on websites and in horizontal designs. Horizontal OUF full colour logo in English
Horizontal OURF full colour logo in English
Colour Logo – Half Reversed If the logo will be on a grey background, use the logo with the Ontario Universities’ in white (“half reverse”). Stacked Vertical Half Reverse OUF logo in English
Stacked Vertical Half Reverse OURF logo in English
Single Colour Logo If a restriction does not allow use of the full colour logo, use the black or white (reverse) logos. The logo colour you select depends on the background colour it is being displayed on. We recommend choosing the one that creates the greatest contrast from the background colour. Stacked Vertical Black OUF logo in English
Stacked Vertical Black OURF logo in English
Stacked Vertical Reverse OUF logo in English
Stacked Vertical Reverse OURF logo in English

Symbol (Dots)

The 21 dots represent the member universities coming together. The position and colours of the dots must not be altered.

Dot placement in logo outlining size and space between them.


The ideal space around the logo is equal to the “O” in Ontario.

Spacing around the Ontario Universities logo should equal the size of the "O"


The minimum logo print size is 2 inches in width. The minimum logo digital size is 200 pixels in width.

Incorrect Uses

The logo may not be stretched, sized or changed in any way. It must always be portrayed as is.

Examples of incorrect usage of the Ontario Universities logo
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Logo Downloads

Note: Any user has an obligation to ensure that Ontario universities’ recruitment logos are used in accordance with the conditions set out on this page. OUAC Communications and Events must approve all use of the logo. For assistance or to gain approval, email us.

Format Notes
OUF Logo – EPS [.zip]
OUF Logo – JPG [.zip]
OUF Logo – PNG [.zip]
In the .zip file for each logo format, you will find the stacked and horizontal English and French logos in full colour.

Email us for additional formats.

Information Sessions Logo – EPS [.zip]
Information Sessions Logo – JPG [.zip]
Information Sessions Logo – PNG [.zip]
Regional Fairs Logo – EPS [.zip]
Regional Fairs Logo – JPG [.zip]
Regional Fairs Logo – PNG [.zip]

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