OUInfo Brand Guidelines

Last updated: December 4, 2019

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Referencing OUInfo

General Guidelines

  • Use the short form for marketing, promotional and website publications, unless otherwise noted.
  • Use acronyms for official documents, names and position titles in both English and French (e.g., “the OUI-EB” and not “the OUInfo-EB Chair”).
Event Acronym Short Form Guidelines
Ontario Universities’ Info OUI OUInfo Spell out the first instance.

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Colours

OUInfo Colours

Primary Brand Colours OUInfo Purple
Hex: #6F1D46
RGB: 111, 29, 70
CMYK: 45, 96, 47, 34
Secondary Brand Colours OUInfo Red
Hex: #E31836
RGB: 227, 24, 54
CMYK: 5, 100, 84, 0
Dark Grey
Hex: #444547
RGB: 68, 69, 71
CMYK: 68, 60, 58, 42

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Fonts

The primary typeface for OUInfo is Gravity, a font by Vincenzo Vuono. This font allows our brand to match in print and on screen.

If this font is not available in the program you are using, use Arial.

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Icons

Graphic design may also include 1 of 5 icons created by the Council of Ontario Universities.

  • Each icon circle has 21 dots, which represent each of the 21 universities in Ontario.
  • The icons may be used on all corporate communications.
  • Colours: Pantone 444 for the 21 dots and the inside graphic.
  • Sizing: The minimum icon print size is .3 inch

Recruitment icons for community, deliver, education, parents and students

To obtain a full suite of icons, email us.

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Logos

General Rules of Use

The Ontario universities’ recruitment logos all follow the brand guidelines from the Council of Ontario Universities. Here are some guidelines for the more common uses. For a complete list of rules and restrictions when using an Ontario universities’ logo, email us.

Follow these guidelines when displaying the OUInfo logos.

Usage

View French logos.

Logo Type Usage Sample
Stacked Logo (Vertical) The stacked logo is the one you should use (where possible). OUInfo Stacked Vertical full colour logo in English
Wide Logo (Horizontal) Wide logos are used on websites and in horizontal designs. Horizontal OUInfo full colour logo in English
Colour Logo – Half Reversed If the logo will be on a grey background, use the logo with the Ontario Universities’ in white (“half reverse”). Stacked Vertical Half Reverse OUInfo logo in English
Single Colour Logo If a restriction does not allow use of the full colour logo, use the black or white (reverse) logos. The logo colour you select depends on the background colour it is being displayed on. We recommend choosing the one that creates the greatest contrast from the background colour. Stacked Vertical Black OUInfo logo in English
Stacked Vertical Reverse OUInfo logo in English

Symbol (Dots)

The 21 dots represent the 21 member universities coming together. The position and colours of the dots must not be altered.

Dot placement in logo outlining size and space between them.


Spacing

The ideal space around the logo is equal to the “O” in Ontario.

Spacing around the Ontario Universities logo should equal the size of the "O"


Sizing

The minimum logo print size is 2 inches in width. The minimum logo digital size is 200 pixels in width.


Incorrect Uses

The logo may not be stretched, sized or changed in any way. It must always be portrayed as is.

Examples of incorrect usage of the Ontario Universities logo
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Logo Downloads

Note: Any user has an obligation to ensure that Ontario universities’ recruitment logos are used in accordance with the conditions set out on this page. OUAC Communications and Events must approve all use of the logo. For assistance or to gain approval, email us.

Format Notes
OUInfo Logo – EPS [.zip]
OUInfo Logo – JPG [.zip]
OUInfo Logo – PNG [.zip]
In the .zip file for each logo format, you will find the stacked and horizontal English and French logos in full colour.

Email us for additional formats.

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