OUIndigenous Brand Guidelines

Last updated: January 11, 2023

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Referencing OUIndigenous

General Guidelines

  • Use the short form for marketing, promotional and website publications, unless otherwise noted.
  • Use acronyms for official documents, names and position titles in both English and French (e.g., “the OUISR Working Group” and not “the OUIndigenous Working Group”).
Event Acronym Short Form Guidelines
Ontario Universities’ Indigenous Student Resources OUISR OUIndigenous Spell out the first instance.

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OUIndigenous Colours

Primary Brand Colours OUIndigenous Red
Hex: #B2292E
RGB: 178, 41, 45
CMYK: 21, 97, 90, 12
Secondary Brand Colours OUIndigenous Light Orange
Hex: #F25202
RGB: 242, 82, 2
CMYK: 0, 92, 100, 0
Dark Orange
Hex: #D83C03
RGB: 216, 60, 3
CMYK: 10, 90, 100, 2

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The primary typeface for OUIndigenous is Gravity, a font by Vincenzo Vuono. This font allows our brand to match in print and on screen.

If this font is not available in the program you are using, use Arial.

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Graphic design may also include 1 of 5 icons created by the Council of Ontario Universities.

  • Each icon circle has 21 dots.
  • The icons may be used on all corporate communications.
  • Colours: Pantone 444 for the 21 dots and the inside graphic.
  • Sizing: The minimum icon print size is .3 inch

Recruitment icons for community, deliver, education, parents and students

To obtain a full suite of icons, email us.

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General Rules of Use

The Ontario universities’ recruitment logos all follow the brand guidelines from the Council of Ontario Universities. Here are some guidelines for the more common uses. For a complete list of rules and restrictions when using an Ontario universities’ logo, email us.

Follow these guidelines when displaying the OUIndigenous logos.


Note: OUIndigenous is available in English only. There are no French logos.

Logo Type Usage Sample
Stacked (Vertical) Logo The stacked logo is the one you should use (where possible). OUIndigenous Vertical full colour logo in English
Wide Logo (Horizontal) Wide logos are used on websites and in horizontal designs. Horizontal OUIndigenous full colour logo in English
Colour Logo – Half Reversed If the logo will be on a grey background, use the logo with the Ontario Universities’ in white (“half reverse”). Stacked Vertical Half Reverse OUIndigenous logo in English
Single Colour Logo If a restriction does not allow use of the full colour logo, use the black or white (reverse) logos. The logo colour you select depends on the background colour it is being displayed on. We recommend choosing the one that creates the greatest contrast from the background colour. Stacked Vertical Black OUIndigenous logo in English
Stacked Vertical Reverse OUIndigenous logo in English

Symbol (Dots)

The 21 dots represent the member universities coming together. The position and colours of the dots must not be altered.

Dot placement in logo outlining size and space between them.


The ideal space around the logo is equal to the “O” in Ontario.

Spacing around the Ontario Universities logo should equal the size of the "O"


The minimum logo print size is 2 inches in width. The minimum logo digital size is 200 pixels in width.

Incorrect Uses

The logo may not be stretched, sized or changed in any way. It must always be portrayed as is.

Examples of incorrect usage of the Ontario Universities logo
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Logo Downloads

Note: Any user has an obligation to ensure that Ontario universities’ recruitment logos are used in accordance with the conditions set out on this page. OUAC Communications and Events must approve all use of the logo. For assistance or to gain approval, email us.

Format Notes
OUIndigenous Logo – EPS [.zip]
OUIndigenous Logo – JPG [.zip]
OUIndigenous Logo – PNG [.zip]
In the .zip file for each logo format, you will find the stacked and horizontal English logos in full colour. There are no French logos as OUIndigenous is available is English only.

Email us for additional formats.

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