Tools to Promote the OUF and OUF Passport

Guidance Toolkit

Quick Links

Overview and Key Messages

  • The Ontario Universities’ Fair (OUF) is the largest postsecondary education fair in Canada.
  • It is the only event where you can visit all 21 Ontario universities in 1 place.
  • You can speak 1-on-1 with students, professors and university reps, get answers about programs, admission requirements, student life and much more.
  • Students are encouraged to register for an OUF Passport before the event. Parents and educators can register too.
    • The OUF Passport is a bar code that contains students’ contact information. Students receive it via email after they register online, and take it to the OUF on their mobile device or on paper. Once they get it scanned at the university booths and presentation rooms of their choice, the universities get their contact information so they can receive additional information and stay connected to universities throughout the admission process.
  • When students register for an OUF Passport in advance, they increase their chances to win 1 of 4 $500 pre-paid credit cards.
  • It is a free event.

Dates: September 22-24, 2017
Times: 10 am – 5 pm daily
Location: Metro Toronto Convention Centre, South Building, 22 Bremner Blvd.

Learn more about the OUF at ouf.ca.

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Timeline for Promotions

June

  • Begin to introduce the OUF and the OUF Passport on your social media channels and school announcements.
  • Highlight the early bird draw on June 29 for a $500 pre-paid credit card.

September

  • Follow the OUF Twitter (@OntarioUniFair), Facebook (OntarioUFair), Instagram (@ontariounifair) and Snapchat (ontariounifair) accounts. Share and comment on our posts to promote the OUF to your audience.
  • Mention the OUF and OUF Passport in school newsletters and emails.
  • Promote the OUF Passport on morning announcements and remind students of the prizes they can win by registering (four $500 pre-paid credit cards will be given away).
  • Share information about the OUF and OUF Passport with principals and parent councils.
  • Put the OUF poster up in a key location at your school.
  • Post the OUF on your school website calendar.
  • Be sure to use the hashtags #OUF2017, #UIP2017 and #OntarioUniversites!

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Sample School Announcements

June

Thinking about where to apply to university next year? Be sure to mark your calendar for the Ontario Universities’ Fair, September 22-24. Learn more about the Fair and register for an OUF Passport at OUF.ca. Take your OUF Passport to the OUF and get it scanned by university reps so you can receive more information after the event.

Congratulations to everyone finishing up the school year! Soon-to-be Grade 12s…be sure to visit OUF.ca to learn more about the Ontario Universities’ Fair (OUF), where you can talk to reps from all 21 Ontario universities. Register for an OUF Passport for a chance to win great prizes! Register before June 29 to enter the early bird draw.

September

The Ontario Universities’ Fair is just a few weeks away on September 22-24. Be sure to register for an OUF Passport before you arrive to receive additional information from the universities you are interested in. You can win 1 of 4 $500 pre-paid credit cards just for registering! Learn more at ouf.ca/passport.

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Sample School Social Media Posts

Twitter

Have you registered for your #OUF2017 Passport yet? You can share contact info with all 21 universities! Learn more: www.ouf.ca/passport

Register for your free OUF Passport online & visit all 21 #OntarioUniversities at the MTCC in Toronto on Sept 22-24! www.ouf.ca/passport

The OUF Passport is FREE! Register online & visit all 21 #OntarioUniversities on Sept 22-24 at #OUF2017! www.ouf.ca/passport

All 21 #OntarioUniversities will be at the MTCC for #OUF2017 Sept 22-24! Register for an OUF Passport ahead of time: www.ouf.ca/passport

#OUF2017 is happening on Sept 22-24 in Toronto! Be sure to register for your OUF Passport ahead of time: www.ouf.ca/passport

Get to know all 21 #OntarioUniversities at the #OUF2017 in Toronto on Sept 22-24! Register for your OUF Passport: www.ouf.ca/passport

Register for an OUF Passport and enter to win 1 of 4 pre-paid credit cards to help with #backtoschool purchases! www.ouf.ca/passport

Facebook

Did you know? All 21 Ontario universities will be at the Metro Toronto Convention Centre on September 22-24! Be sure to sign up for your FREE OUF Passport ahead of time: www.ouf.ca/passport
#OUF2017

Did you know that the OUF Passport for the Ontario Universities’ Fair – OUF is FREE? Register now at www.ouf.ca/passport. We hope to see you September 22-24 at the MTCC in Toronto! #OUF2017

At the Ontario Universities’ Fair – #OUF2017 – you can meet representatives from all 21 Ontario universities! Be sure to sign up for your free OUF Passport ahead of time: www.ouf.ca/passport

Register for an Ontario Universities’ Fair – OUF Passport and enter to win one of 4 pre-paid credit cards to help with your back to school purchases! #OUF2017

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Follow Us

Be sure to follow us on our social media channels and share our posts as we lead up to the OUF on September 22-24, 2017.

Twitter: @OntarioUniFair
Facebook: OntarioUFair
Instagram: @ontariounifair
Snapchat: @ontariounifair

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FAQs

Visit www.ouf.ca/resources/faqs for general information about the OUF and visit www.ouf.ca/passport for information on the OUF Passport.