Branding and Visual Identity

Referencing the OUAC

General Guidelines

• We refer to our organization by the acronym “OUAC”, or as “we”.
• We refer to our departments by their acronym or short form (e.g., OMSAS, 105).

Exception: Spell out the first instance on official web pages only. (E.g., About the OUAC, Employment, About OMSAS, etc.)

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Colours

General OUAC Colours

Secondary Brand Colours

Guidance Website Colours

Secondary Brand Colours

GO2 Website Colours

Secondary Brand Colour

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Fonts

The OUAC brand font is Roboto, a web font from Google. This font allows our brand to match in print and on screen.

If this font is not available in the program you are using, use Arial.

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Icons

Each OUAC department has an icon associated with it to increase recognition.

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Logos

General Rules of Use

Follow these guidelines when displaying the OUAC logo.

Logo Downloads

Note: Any user has an obligation to ensure that OUAC’s logos are used in accordance with the conditions set out on this page. OUAC Communications and Events must approve all use of the logo. For assistance or to gain approval, email us.

Format	Notes
OUAC Logo – JPG [.zip] OUAC Logo – PNG [.zip] OUAC Logo – EPS [.zip]	In the .zip file for each logo format, you will find the stacked and horizontal English and French logos in full colour, black and white (reverse).
Guidance Logo – PNG [.zip]	In the .zip file, you will find the English and French logos in full colour. For more formats, email us.
GO2 Logo – PNG [.png]	For more formats, email us.

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Our Brand Story